Deep Creativity


Intuition is effectively the compression and integration of data.  In all complex  systems, the power is in the integration; in how things are knitted together; making the whole greater than the sum of its parts…

Intuition is the subconscious process of figuring out how things fit together, but in the process of trying to fit things together, it can often end up occurring to us “how things could fit together”

Being forced to develop intuition about a nonlinear world has led to the potential for great nonlinear creativity…

We have seen that deep intuition is simply the compression and integration of a diversity of data.  In a similar  vein, creativity is simply the compression and integration of a diversity of thought…intuitive-thinking-001



In the absence of being able to find rules, which can act as mental shortcuts, we instead often have to build intuitive maps.  These map of course are not the territory, but as we build better and better maps, they can become closer and close to what the territory actually looks like.  Intuition is the sense of a pattern, the sense of the territory, but the most interesting thing about intuition is that it offers the potential to find or even “create new territory”…

Consciousness + Awareness

A simple mind is conscious and can understand the obvious; a complex mind is conscious and understand the not so obvious.  We can think of consciousness as the ability to identify things, and awareness as the ability to identify connections between things (i.e. the ability to understand complexity).

In the simplest possible terms, anything that can sense the external world could almost be said to be conscious (which means that even something like driverless could be said to have a very very basic level of consciousness).

Consciousness is really just the ability to react to sensor feedback.  It is the process of integrating information that causes “thoughts” to emerge.  Thus thoughts are an emergent result of the process of integration and awareness is an emergent property of thinking…


Thinking is simply the process of focusing on thoughts.  When we focus on our thoughts they effectively become internal data, and as such they are subject to the brains sorting process of separation and integration.  But how do we evaluate thoughts since there is no external feedback.

Feelings as a Metric

Integration is the sense that one thing fits (or integrates) with another.  Intuition is effectively integration by reason, supported by data; but creativity is integration drive by feeling, supported by emotion…

Artists employ just such a methodology in the creative process.  Feelings are the value mechanism for creativity, feelings identify the value of connectivity.  Positive emotions emerge as a result of creative and when an artist creates something good he/she will have an emotional sense of its value…

Innovation + Imagination

When it comes to creative innovation, creativity requires being able to see connectivity across domains, being able to see if there are certain so-called “rules” which might in fact be holding us back.

Most people who are experts are in fact domain specific experts, but creativity finds it hard to breath in a domain specific environment.  Creativity is almost always the result of the cross-pollination of ideas, and the really big ideas often breed best in the mind of a polymath.

To be creative we need to be willing to break the rules and move away from obvious patterns — for this is where true imagination thrives.

Applied Intuition

We have seen how practice can make us (or a machine) into an expert, but being an expert is not what it means to be human.

Now here is where it is important to understand the difference between linear thinking and nonlinear thinking; between intelligence and intuition.  Intelligence can process sequential information, but deep intuition has the potential to both, see hidden patterns of information, and imagine the unseen.

There is much talk about artificial intelligence, and machine intelligence overcoming human intelligence, but what human are capable is not only to see patterns, but also to create them.  So this begs the question will computers ever learn to become creative?

Evolution is Information Creation

Evolution is the dynamics of complexity in action, the universe simply assembles “stuff” as it goes along.  In a similar vein this is what intelligent does.  The conscious mind is capable of compressing ideas into pure information and the sub-consciousness mind combines or integrate pieces of information together to create new information.  And this is the continual process of evolution.  Evolution is a process of information creation, where the whole is constantly becoming greater than the sum of its parts…

It is commonly believed that the only thing holding Artificial Intelligence (AI) back up until now, was the ability to process data, and the diversity of that data (i.e. the computer equivalent of processing 10,000 hours of feedback).  So with the arrival of cloud computing and big data, does this mean that machines are about to take over?

Well no; probably not!  In order to build true Generalized AI (GAI) we will find that we end up needing to move further and further away from rule based systems, to systems that are designed purely by feedback.  However on this score human evolution is way ahead of the game.  From birth every person on this planet carries a great deal of  emotional legacy software that nature over has time converted into DNA hardware, and this hardware, this information creation,  is effectively equivalent to many trillions of hours of practice…

Deep Creativity

Our society has long placed great value on deep linear thinking and has reserved merely artistic homage for deep nonlinear intuition.

However now that machines are just beginning to venture down the road of intuition to solve some of our most complex problems, it is worth noting there is more to being human than problem solving (even with deep intuition).

To be human is to be creative, and it is probably safe to say that machines have a long way to go before they can combine deep intuition with deep feeling in order to achieve “Deep Creativity”